Watt Brothers had  a chain of stores across Scotland like this one in Falkirk (Picture: Michael Gillen)

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As newspapers know all too well, the technological revolution that gave birth to the internet has resulted in a much broader societal revolution – one as profound as the invention of the printing press or possibly even more so.

Lodging a positive emotional association in the minds of potential customers is vital, says Reid. Picture: Stewart Attwood

Carve out a niche for your brand - David Reid

As a brand and marketing consultant, I spend a great deal of time building relationships, cultivating leads and listening to the challenges that owners and leaders face around growing their businesses. Indeed, it would be fair to say that if the Edinburgh Sheraton did coffee miles, I’d have enough to go to Colombia and back several times a year, such is the amount of networking I seem to conduct there.

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