Fort William has been named as one of the UK's worst towns to visit according to new research by consumer magazine Which? Image: GettyFort William has been named as one of the UK's worst towns to visit according to new research by consumer magazine Which? Image: Getty
Fort William has been named as one of the UK's worst towns to visit according to new research by consumer magazine Which? Image: Getty | Getty Images

Is Fort William really UK's 'worst town to visit’? Tourists have their say about 10 best and worst in Scotland

While Edinburgh is ranked among the best locations for visitors, at the other end of the spectrum Fort William is - apparently - among the UK’s worst.

Edinburgh has been named as the second best large city in the UK for tourists, while Highland town Fort William has been ranked as one of the country’s worst small locations to visit.

The Scottish Highlands are regularly included among the most beautiful places to visit in the country, which is why it may come as a surprise to learn that the “outdoor capital of the UK” is so poorly regarded by visitors.

It’s according to new research conducted by consumer magazine Which?, who surveyed almost 4,000 people to ask about their experiences visiting towns and cities in the UK across the last two years.

Each location on the list was given a score out of five based on criteria such as food and drink, accommodation, cultural sights, shopping, crowds, value for money and more.

Liverpool was named the top large city, with Edinburgh in close second, while Bath was voted as the best medium sized city, beating out the likes of Oxford and Dundee. Meanwhile, Wells was named as the best among the UK’s small towns and cities with St Andrews in third and others, including Stirling also among the best for visitors.

With most of the towns and cities included in Which’s guide already considered tourist destinations, here are the best and worst locations to visit in Scotland as decided by visitors.