It’s led to an explosion in internet searches of some fairly obscure terms that will be unfamiliar to those of us who take more of an interest in the supermarket than the stock market.
To help out, investment experts at InvestinGoal have compiled a list of terms that feature on Succession to give viewers an insight into what Kendall, Shiv and Roman are talking about.
It should be noted that some of these explanations include season four spoilers, so come back later if you’re not up to date on your viewing.

. Succession terms
You're not alone if you are baffled by some of the terminology used in Succession. Photo: HBO

. ETF
ETF stands for exchange-traded fund, which is essentially a fund that trades on exchanges, generally tracking a specific index. While stocks are just one instrument, an ETF consists of diversified investments such as stocks, commodities, bonds, and other securities, which are known as holdings. ETFs are often less volatile than individual stocks, meaning your investment shouldn’t swing in value as much, however, there is still a risk in loss of value. Photo: HBO

. IPO
Another abbreviation, IPO stands for initial public offering. This is when a private company becomes public by selling its shares on a stock exchange. Companies often issue an IPO to raise capital to fund growth initiatives, raise their public profile, or to pay off debts. Photo: HBO

. Broker
People are also asking what the word ‘broker’ means. In laymens terms, a broker is an individual or firm that acts as a middleman between an investor and a securities exchange. They facilitate trades between individuals or companies and may provide investors with research, investment plans, and market intelligence. Photo: HBO

. Arbitrage
Another term that’s baffling internet users and Succession viewers alike is ‘arbitrage’. This refers to a stock market practice of buying something in one place before moving to sell in another, thereby profiting from price differences in different locations. Photo: HBO

. ADR
ADRs are simply American Depositary Receipts for foreign companies that are listed on US stock exchanges. An ADR is a form of security, offering US investors the opportunity to gain investment exposure to non-US stocks without of dealing with foreign stock markets. Photo: HBO

5. ADR
ADRs are simply American Depositary Receipts for foreign companies that are listed on US stock exchanges. An ADR is a form of security, offering US investors the opportunity to gain investment exposure to non-US stocks without of dealing with foreign stock markets. Photo: HBO

6. Bear Market
Another term that’s proving to be popular is ‘bear market’ which is defined by a prolonged drop in asset prices. Typically, a bear market happens when a broad market index falls by 20% or more from its most recent high. It’s believed that the term originates with pioneer bearskin traders. As the traders hoped to buy the fur from trappers at a lower price than what they'd sold it for, ‘bears’ became associated with a declining market. Photo: HBO

7. Bull Market
On the other hand, bull market is the opposing term to bear market. Bull market refers to a period of time when the price of an asset or security rises continuously by 20% after two declines of 20% each. Photo: HBO

8. To The Moon
Often used by stocks and cryptocurrency traders, the phrase ‘to the moon’ essentially means the price of an asset is continuously growing. This term has been frequently used by Twitter and Tesla owner, Elon Musk, referring to various ‘meme coins’ projections. Photo: HBO