Previously only listed in Scottish stores, the Aberdeenshire firm’s two-litre ice cream products will now be available in 168 additional Asda sites in England, bringing total listings to 216 supermarkets UK-wide.
At the same time, the retail chain is extending store numbers for the one-litre version of the real dairy ice cream product, by an extra 50.
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Hide AdEstablished in 1986, family run Mackie’s of Scotland now has 350 cows and 80 staff producing its product on site.
Sales director Stuart Common said: “We are excited to bring our bigger pack size to Asda customers south of the Border for the first time.”
Heather Turnbull, Asda’s regional buying manager for Scotland, said: “It’s fantastic to extend Mackie’s listings south of the Border – and it’s a real testament to the quality of the ice cream.
“Providing local products at affordable prices is a priority for us – as well as innovation and sustainability.
“Mackie’s uses 100 per cent renewable energy for its packaging processes, including wind turbines and solar panels. All packaging used by the business is 100 per cent recyclable and reusable – with the packaging and production all carried out on the premises, saving on food miles.
“We hope our customers across the UK enjoy a taste of Scotland,” she added.
Mackie’s of Scotland is both Scotland’s best-selling ice cream and the UK’s biggest independent ice cream brand. The firm also produces chocolate and crisps.
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