Scotch cream liqueur brand Magnum toasts new deal with Sainsbury’s Scottish stores
“We’ve reinvented the traditional cream liqueur and created an innovative and sustainable solution to how it is packaged and presented” – Lee Schofield, director
Scotch cream liqueur brand Magnum has secured a new deal to supply more than 20 Sainsbury’s branches in Scotland.
Magnum Scotch Malt Whisky Cream Liqueur is now hitting the shelves at selected stores in Edinburgh, Glasgow, Aberdeen, Fife, Ayrshire, Stirling, West Lothian, South Lanarkshire and the Scottish Borders.
The tipple, which is crafted and bottled in Scotland, is a fusion of single malt Scotch whisky and cream. Located in Kirkcaldy, Fife, the brand’s dedicated cream production facility and partnership with logistics provider QAS is already distributing the product across Scotland, the rest of the UK, Canada and South Africa. The latest automated technology means that around 40 bottles of Magnum per minute are coming off the production line.
Edinburgh-based Hemisphere Brands is the global brand agent for Magnum.
Lee Schofield, director for Magnum, said: “It’s a really exciting time for Magnum. Not only have we established the brand as Scotland’s only Scotch whisky cream liqueur, but we’ve reinvented the traditional cream liqueur and created an innovative and sustainable solution to how it is packaged and presented.
“By teaming up with Sainsbury’s, we’ve carefully selected key retail outlets to help reach local communities across Scotland. Our vision for Magnum is uncompromising and our ambition is straightforward.
“We craft a premium cream liqueur that contains the finest single malt Scotch whisky and only single malt made right here in Scotland. Provenance, premium ingredients and sustainability remains at the heart of everything we do.”
Scotland’s world champion curling stars Team Mouat are also the official faces of Magnum’s new partnership with Sainsbury’s, including team skipper Bruce Mouat, as well as Hammy McMillan, Bobby Lammie and Robin Brydone.
Schofield added: “Team Mouat are an amazing group of guys, who really embody the spirit of our nation. As Scotland’s curling world champions, we think they’re the perfect ambassadors to represent the Magnum brand and curling across Scotland, including our new partnership with Sainsbury’s.”
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