Glasgow agency toasts deal with Australian brewers

A new marketing agency is celebrating after winning a design deal with two Australian craft breweries.

Glasgow agency Thirst worked on the collaboration between Austalian brewers

Glasgow-based Thirst, launched four months ago, created a series of bespoke labels for a collaboration between Bridge Road Brewers and Doctor’s Orders Brewing.

The deal comes hot on the heels of the agency’s rebranding of the Loch Ness Brewery.

Thirst co-founder Matt Burns said: “The prospect of Bridge Road and Doctor’s Orders collaborating has been on the cards for a long time. I’d always hoped that when the day came I would be considered to do the artwork for the beer. When I heard it was going to be a four-part series, the hunger grew even more. We were of course thrilled to be awarded the design deal.

“It feels quite surreal to have designs we created in Glasgow now being seen in cities such as Brussels, Moscow, Copenhagen, Melbourne and Sydney, but we’re delighted. These labels are going on some great beers, and it’s a great boost for us to have such well known breweries support our brand work.”

Darren Robinson, head brewer at Sydney-based Doctor’s Orders Brewing, added: “Artwork and branding is always a tough one for collaboration beers. You want each collaborator’s respective brands to be represented but the resulting beer to still stand for itself. This is what Thirst brings to such projects.”