SCOTTISH brewers are cheering a £200,000 boost to business thanks to a food and drink wholesaler’s push into new markets, writes Scott Reid.
Craft Beer Clan of Scotland, the international division of Glasgow-based wholesaler JW Filshill, said it had further expanded its sales base in emerging markets including China, Hong Kong and Dubai.
The move has helped secure business worth some £200,000 for several craft brewers including Drygate, Inveralmond and Windswept.
Set up 18 months ago to help smaller brewers and distillers penetrate key markets initially in the Asia Pacific region, Craft Beer Clan is now working with 22 businesses from across Scotland, which also include Eden Mill Distillery & Brewery and Loch Ness Brewery.
Chris Miller, head of export and commercial operations at JW Filshill International, said: “The Chinese market is key to our international growth as consumers there are hugely interested in Scotland and have a particular appetite for Scotch.”