For those not au fait, challah is a pleated yeast bread that’s enriched with eggs.
As part of this, they’re trialing limited-edition dishes, so that the final menu will be “community created”.
The aforementioned bread also makes a very good French toast, it turns out. I’m sampling this as it’s the first special to be tested out at the new deli, which they say is “not just a bagel shop”. There’s about five door-stoppers with a crunchy sesame seed crust, ten slices of crispy bacon, and a huge jug of maple syrup. It’s fantastic, though I only manage about half of the monolithic portion.
There will be other limited dishes on the run up to the proper opening date some time in February. The next week-long special, to replace the challah French toast on January 14 is Bross' Holey Macaroni, with pulled salt beef, pickle pieces, bagel crumb and sriracha sauce. Pastry snacks, knishes, will be popping up soon too.
Depending on the reception they get on social media, some will return permanently. In the meantime, there’s always matzah ball soup, sandwiches on rye and challah, and poppy-seed sprinkled bagel dogs, among other things. They also have a new kids menu.
On my visit to this dog-friendly place, which features squishy orange banquettes, a playlist that includes Bronski Beat and The Shangri-Las, and a pink neon bagel on the wall, owner Larah Bross is on the pass.
“Order up!”, she shouts every few minutes. Lots of customers are going for their all-day breakfast bagel, The Goy, which contains bacon, fried egg, latke, smoked applewood and Mama Bross’ Rock Sauce. I make a note to try that next time I'm here, or at one of their Bross Bagels branches in Bruntsfield, Stockbridge and Portobello. I’ll also return for another round of challah French toast if it makes it to the permanent menu. My vote is cast.