'Old and unimproved' 1901 IRN-BRU recipe returns to shelves across Scotland permanently

IRN-BRU fans across the country are in for a treat with the sweet news that IRN-BRU 1901 is to return to shop shelves permanently from today, March, 22.

Made to the unique 1901 recipe this ‘old and unimproved’ IRN-BRU proved incredibly popular when it was first released.

Now, fans can rest easy knowing the 750ml glass bottles of the ginger nectar will be available for them to enjoy year-round – just as it was in 1901.

Sign up to our daily newsletter

The i newsletter cut through the noise

The authentic 1901 recipe came from a handwritten recipe book, which was stored deep in the IRN-BRU archives for more than 100 years.

'Old and unimproved' 1901 IRN-BRU recipe returns to shelves across Scotland permanently.
'Old and unimproved' 1901 IRN-BRU recipe returns to shelves across Scotland permanently.

Its distinct difference comes from its ingredients - quillaia for a frothy head, sweetened only with sugar and containing no caffeine.

Adrian Troy, Marketing Director at IRN-BRU, said: “1901 proved super-popular with fans who really loved the recipe but were disappointed when stock ran dry.

"Now it’s back for good, so people can enjoy it year-round with the first bottles going on shelves today.”

A message from the Editor:Thank you for reading this article. We're more reliant on your support than ever as the shift in consumer habits brought about by coronavirus impacts our advertisers.

'Old and unimproved' 1901 IRN-BRU recipe returns to shelves across Scotland permanently.

If you haven't already, please consider supporting our trusted, fact-checked journalism by taking out a digital subscription.

 0 comments

Want to join the conversation? Please or to comment on this article.