Edinburgh chef and Great British Bake Off champion concocts cheeky five-star review promoting own cookbook

A Great British Bake Off (GBBO) winner has revealed how he concocted a cunning and tongue-in-cheek plan to promote his new recipe book.

Edinburgh chef Peter Sawkins wrote an online review of his own cookbook – and awarded it five stars.

Peter Bakes: 100+ Irresistible Recipes for Teatime Treats, Showstopper Cakes, Yummy Puddings and More was released this month by Black and White Publishing and the 21-year-old admitted he couldn’t resist carrying out a “shameless” act of self-advertising.

Sign up to our daily newsletter

The i newsletter cut through the noise

He wrote on Instagram: “Read a really lovely review for my book on Amazon... ”

The Great British Bake Off winner Peter Sawkins. Picture: C4/Love Productions/Mark Bourdillon.

Sawkins then shared a screengrab of a photograph of the five-star praise, which read: “Great book!

“I really enjoyed this book, would recommend it. (I wrote this book).”

The baker joked: “I stand by this review.

“Here ends another series of shameless book-plugging.”

Sawkins, who studies finance and accounting at the University of Edinburgh, last year became the popular Channel 4 show’s youngest-ever champion.

The Black and White Publishing website already lists Sawkins’ hardback version as sold out.

The chef previously told how perfecting his recipes in his shared home proved to be so difficult, he decided to rent out a separate kitchen.

He said: “Living in a student flat with three other people around is not a particularly great place to be testing 100 recipes.

“Especially when everyone else actually needs to go and cook breakfast, lunch or dinner and eat to live.”

Last month Sawkins – nicknamed the baby-faced assassin by the show’s presenter Noel Fielding – picked up GBBO’s National Television Award in London.

Thank you for reading this article on our free-to-read website. We're more reliant on your support than ever as the shift in consumer habits brought about by coronavirus impacts our advertisers.

Please consider purchasing a subscription to our print newspaper to help fund our trusted, fact-checked journalism.


Want to join the conversation? Please or to comment on this article.