The import, export and dealing of elephant ivory items of all ages – not only those produced after a certain date – is now illegal, unless they have been registered or have an exemption certificate.
It is estimated that 20,000 elephants are slaughtered each year by poachers to meet the demand for ivory.
The has declined by almost one third, with the savanna elephant population plummeting by around 30% – equal to 144,000 elephants – across 15 African countries between 2007 and 2014.
The Department for Environment, Food and Rural Affairs (Defra) said the ban would ensure vital protection for the world’s elephants by putting a stop to the UK trade in ivory and that it placed the UK “at the forefront of global conservation efforts”.
Those found guilty of breaching the ban will face penalties including an unlimited fine or up to five years in jail.
Animal welfare minister Lord Goldsmith said: “The world-leading Ivory Act coming into force represents a landmark moment in securing the survival of elephants across the globe for future generations.
“Thousands of elephants are unnecessarily and cruelly targeted for their ivory every year for financial gain. As one of the toughest bans of its kind, we are sending a clear message that the commercial trade of elephant ivory is totally unacceptable.”
An investigation by animal charity Born Free, released to coincide with the ban, found 1,832 overt and covert listings containing ivory in the UK in one month alone, with an estimated value of £1.1 million pounds.
Approximately 85% of the listings openly described ivory products but 95% of those that sought to sell ivory disguised or described as something else – usually “bone” – appeared on eBay’s UK platform, which already prohibits the selling of ivory.
Born Free’s head of policy, Dr Mark Jones, said: “Born Free has long campaigned for an end to all trade in ivory, so we are pleased to finally welcome the UK’s Ivory Act.
“Its implementation must now be sufficiently robust to ensure only items that genuinely meet the exemption criteria can be traded in future, and that any transgressions are dealt with promptly and severely.”
International Fund for Animal Welfare UK director James Sawyer said: “Today is a good day for elephants. With as many as 20,000 elephants a year poached for ivory, this ban could not have come a moment too soon.
“Legal ivory markets have long provided a smokescreen for illegal trade, putting endangered elephants in further jeopardy. Ivory trading in the UK has now rightly been consigned to the history books and everyone who has played a part in this important conservation victory should be proud.”
An eBay spokesman said: “We have global teams dedicated to upholding standards on our marketplace, and over a recent two-year period we blocked or removed over 265,000 listings prohibited under our animal products policy.”
The Government launched the digital ivory service earlier this year, allowing those who own ivory to register or apply for an exemption certificate.
Only those who own but are not planning to sell their ivory items do not need to register or certify them.