Staycations and camper van conversions help boost sales at growing Alloa cables firm

An Alloa-based firm that supplies cables for the automotive, marine and leisure industries has expanded into new premises and will be taking on additional staff thanks to a digital sales boost amid the Covid crisis.

Natalie Blyth of Cable Cuts, which only launched last year and has boosted its marketing and e-commerce offering by employing skills developed through a Business Gateway programme to launch a website and sell via Amazon and Ebay.

Cable Cuts, which only launched last year, has boosted its marketing and e-commerce offering by employing skills developed through a Business Gateway programme to launch a website and sell via Amazon and Ebay.

In addition, the rising interest in staycations this year is said to have increased demand for cut-to-order cables for camper van conversions, which has boosted sales by 5 per cent. Overall sales are up by 30 per cent during lockdown.

The growth has been supported by DigitalBoost, Scottish Government’s digital skills programme, delivered by Business Gateway.

Natalie Blyth, business owner at Cable Cuts, said: “The skills I developed through the DigitalBoost programme have been crucial in helping me navigate through a very challenging period for the business.

“The pandemic has shown that to survive and thrive, businesses need to have a digital presence to reach their customers and continue trading.

“The growth of the business will enable the vital creation of jobs, during a difficult economic period, and my hope is that I can continue to build on this.”

Alison Davidson, business adviser at Business Gateway, added: “Business must adapt in order to survive the pandemic, and Cable Cuts has done this. Natalie and her team have capitalised on the advantages of having strong digital platforms and tapped into new trends in the market.”

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