Glasgow’s Perceptive Communicators helps charity clients tackle lockdown

Perceptive Communicators, the Glasgow-headquartered communications consultancy, has secured two new clients which have played a leading role in tackling the impact of lockdown.

Simon Community Scotland chief executive Lorraine McGrath.

The agency, which has worked on a pro-bono basis with charities such as Action for Children, Glasgow Children’s Hospital Charity and Simpsons Special Care Babies, has been appointed by Simon Community Scotland – the largest provider of homeless services in Scotland – and dementia care service provider HammondCare UK to deliver profile raising campaigns on their work tackling the impact of coronavirus and lockdown.

Julie Moulsdale, managing director at Perceptive, said: “We are pleased to build on our pro-bono experience by supporting these two amazing organisations.

“Both Simon Community Scotland and HammondCare are each doing a herculean job to tackle the impact of Covid. Simon Community Scotland has helped over 2,500 people transform their lives at such a precarious time. HammondCare is providing crucial support for dementia carers.”

Simon Community Scotland’s chief executive, Lorraine McGrath, said: “Covid-19 has been devastating in so many ways, but I am very proud of what our employees, partners and volunteers have achieved in supporting over 2,500 people experiencing or at risk of homelessness during lockdown.”

Julie Christie, service manager international of HammondCare, said: “Perceptive has a solid understanding of the care market, which was extremely important as we needed to launch our new service quickly in response to the demands being placed on the sector and care home staff as a result of the pandemic.”

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