Property-focused Perceptive Communicators builds roster

Property-focused media agency Perceptive Communicators has been hired by a further two clients in the housing and development sector on marketing, PR and social media briefs.

Matthew Atton, who leads Wemyss Properties. Picture: Mark K Jackson.

The Glasgow business, which was founded in 2006, has been signed up by Wemyss Properties, which has experience of renovating traditional properties and developing new-build homes, mainly in Edinburgh and Glasgow. Perceptive will also support Wemyss’ plans to expand into commercial developments through PR and social media support.

Matthew Atton, MD of Edinburgh’s Wemyss Properties, said Perceptive has shown knowledge of his firm’s sector and communication expertise across traditional and social channels, “supporting us as we build our profile”.

Perceptive managing director Julie Moulsdale. Picture: contributed.

Earlier this month, the Scottish Federation of Housing Associations (SFHA) appointed Perceptive to build its associate membership base.Sara Jackson, head of business services at the SFHA, hailed Perceptive’s marketing and branding support as it grows its associate membership offering – and said the communications firm “will help to strengthen the SFHA brand positioning”.

Perceptive managing director Julie Moulsdale said: “As Scotland’s only property specialist communications consultancy, we are well-placed to support Wemyss Properties and SFHA in helping achieve their goals through PR, social media, marketing and branding. These are two significant pieces of business, especially given lockdown.”

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