Diageo helps more than 800 people into hospitality industry careers

Whisky giant Diageo’s flagship skills programme has marked another strong year, supporting 838 people across the UK into careers in the hospitality industry.

Delivered in partnership with the hospitality charity Springboard, the Learning for Life programme equips people from all backgrounds with the skills needed to succeed in the sector, while “fostering confidence, resilience and career ambition”.

The last 12 months saw hundreds of graduates successfully complete the course across the UK, with 265 of those based in Scotland. London, Glasgow, and Birmingham were the top three locations for new participants, with 188, 111, and 86 new starts respectively, reflecting both the demand for skilled talent and the programme’s growing reach.

Diageo's Learning for Life programme equips people from all backgrounds with the skills needed to succeed in the sector.

Ongoing partnerships with major hospitality employers continued to provide “clear pathways into work”, the Johnnie Walker-owner added, with Hilton, Nando’s and The Ivy employing the largest number of Learning for Life graduates in 2025.

The past year also saw graduates participate in high-profile trade and consumer events that brought their skills and confidence to the spotlight including the Burns Supper at the Scottish Consulate in London.

Gillian Dalziel, Learning for Life programme manager at Diageo, said “It’s so rewarding to see our graduates apply their skills, confidence and passion in real workplace settings - whether behind the bar, on the floor, or in front-of-house. I’m immensely proud of everything they’ve achieved and how they’ve embraced every opportunity the programme offers.

“We can’t wait to build on this success in 2026 and continue helping more people launch their careers in hospitality.”

Kelly Johnstone, chief operations officer at Springboard and chair of the Scottish Tourism and Hospitality Skills Group, added: “This year has reinforced the vital role of Learning for Life in building the UK’s hospitality talent pipeline, which continues to face a shortage of skilled workers.

“We are grateful to Diageo for their continued support and proud of the partnerships we’ve developed with employers who share our vision. Together, we’re creating real opportunities for people to grow, develop, and contribute to a thriving industry.”

Over the past 11 years, the programme has supported more than 8,000 graduates UK-wide.