Perkbox has quickly surpassed its £1.5 million target on Seedrs, currently overfunding by 270 per cent with more than £4 million raised through 230 investors in just four days.
Murray joins venture capital firm Draper Esprit which led the round with £2.5m investment, alongside Zoopla’s Alex Chesterman.
The start-up, which launched last January, already has more than 300,000 paying members including British Gas, Bupa and Deliveroo and has generated in excess of £14m in revenues since launch. The firm’s software encourages managers to reward team members.
Meanwhile, WeSwap, said to be the world’s first peer-to-peer travel money platform, has so far raised £1.8m from some 2,200 individual investors including Ascot Capital and is overfunding by 185 per cent. The platform exchanges currency directly between real people, cutting out the middleman.
Murray said: “I’m continuing to grow my portfolio through Seedrs and have tried to choose companies from different sectors as much as possible.
“I was interested in Perkbox as I employ a number of people through my own sports management company, the 77 Group, as well as a number of independent contractors like physios, coaches and trainers. I’m sure they’ll all be wanting to hear lots more about Perkbox.
“WeSwap was interesting to me because I travel so much around the world – I thought this was a really clever idea and could immediately see the gap in the market for this business to work.”
Jeff Lynn, chief executive and co-founder of Seedrs, added: “It’s great to see how active Andy has become in early-stage investment and his recent investments on Seedrs into Perkbox and WeSwap reaffirm this.”