Channel 5 rebrand 2025: TV channel gets new name - what is it called now?

• Channel 5 has undergone yet another rebrand.
• Both the linear channel and streaming service now share a name.
• It is a move designed to ‘unite’ the offerings.

Channel 5 has got a brand new name as part of a rebrand. The move is part of a bid to ‘unite’ the broadcaster’s linear and streaming offerings.

It is not the first time that it has gone through a name change - in fact it is the the fourth such rebranding since it launched back in 1997. The My5 on demand service has also been renamed.

Listen now on Screen Babble: The Oscars - a year to forget? The White Lotus, Mystery Boxes and Harry Potter

See who will be presenting ITV’s coverage of Cheltenham festival this week. Learn about the BBC’s latest competition show as it makes its debut.

What is Channel 5 called now?

Filming has started in the Yorkshire Dales for Series 6 of All Creatures Great And Small, although as yet, cast and crew have not been spotted in their usual fliming locations. In this scene from series four, right to left, James Herriot (Nicholas Ralph) is with Mrs Hall (Anna Madeley) and Siegfried Farnon (Samuel West). Picture: Channel 5, Playground, Helen Williams

Both the TV channel and the streaming service - My5 - have undergone a name change. They are now called simply 5.

It is a similar move to Channel 4’s recent rebranding of All4 to Channel 4. It is not the first time that Channel 5 has changed its name.

Launched in 1997 under the brand Channel 5, it was renamed to Five in 2002. It reverted back to Channel 5 in 2011 and then 14 years later it has changed once more to 5.

Why has Channel 5 changed its name?

TV Zone UK reports that Channel 5 boss Ben Frow said: "We know from the success that so many of our Channel 5 shows have had on Netflix that there’s a huge appetite for our content in the streaming world...

"As we relaunch as 5, our streaming service will be a much bigger and broader offer than My5 with a significantly expanded range of content including new series and box sets in reality, drama, factual and kids from across the Paramount family."

Sarah Rose, president of Channel 5 added: "[We've seen] record growth for My5 viewing over the last three years and, as more of our audience discover streaming, we think it’s the right time to have a much closer relationship between our linear and streaming services.”

What do you think of Channel 5’s rebranding? Let me know by email: [email protected].