In pictures: 50 shades of Gray for Topshop

Scottish designer Louise Gray has followed in the footsteps of compatriots Christopher Kane and Jonathan Saunders, designing a collection for Topshop, and you can check out a preview right here, before the collection hits stores on 23 August.

A playful homage to sequins and rainbows, executed in a cornucopia of colour from lilac to lime green, fuchsia to turquoise, the range pleasingly does not stray far from her main line aesthetic, but starts at just £120.

Gray is, however, the first designer to collaborate with the brand on a makeup collection, which will be launched simultaneously.

She has called makeup her second love, and the range is inspired by her technicolour approach to her own look – Gray is famously a devotee of green beauty spots, electric blue eyebrows and fluorescent orange lips, and always sends her collections down the runway accompanied by equally quirky hair and makeup.

While the cosmetic collection will be sold in stores across the UK, Scottish shoppers will have to hit the Topshop website to get their sartorial fix, as the clothing line will only be sold in the Oxford Circus, Brompton Road, Selfridges London, Manchester Arndale, Liverpool, New York and Las Vegas stores, with perhaps the most lamentable omission from this list being the Aberdeen store, that closest to where Stonehaven girl Gray grew up.

Gray, who studied at Glasgow School of Art before attending Central St Martin’s rather sweetly and endearingly referred to the range as ‘party clothes’ and said: “The dresses and tops are all totally covered in sequins and I made them to go dancing in. My mainline collections have always been about pushing optimism, colour and fun and I wanted to bring that to the Topshop collection as well. I want the Topshop girl to stay out all night in it!”

Click through to the multimedia gallery above for a first look at Gray modelling her Topshop collection, and check back on 17 August for a sneak preview of her makeup line.