How popular was St Patrick's Day on Twitter across the world?


A new study has discovered that over 71,000 people globally used the micro-blogging site to discuss the occasion between 12 and 18 March 2016.
The snapshot of Twitter’s 305 million active users provides insight into how popular St Paddy’s Day is around the globe.
Advertisement
Hide AdAdvertisement
Hide AdResearch from marketing and technology agency DigitasLBi showed that Scotland was the eight most prolific nation on Earth in terms of St Patrick’s Day tweeters.


When looking purely at the number of tweets larger countries like the USA, Canada and England topped the table with 49,958 , 3690 and 3152 unique authors respectively.
However when the results were weighted against population size the Republic of Ireland came out on top as the biggest St Patrick Day tweeter followed by the USA, Canada, Northern Ireland and England.
Scotland came just behind England in sixth place.
Glasgow and Edinburgh were the only Scottish cities to make the top 10 list of UK and Ireland tweeting cities when weighted by population size. Edinburgh was positioned sixth while Glasgow was seventh
Advertisement
Hide AdAdvertisement
Hide Ad

The agency took note of global tweets in any language containing the hashtag #stpatricksday issued by unique authors only. Retweets were not included in the study.
Some unexpected and exotic locations for St Patrick’s Day tweets included Ecuador (with 539 unique users), Morocco (230), India (161) and Brazil (146).
The most popular cities for St Patrick’s Day tweets were overwhelmingly in the United States of America, with over 29,000 unique authors scattered worldwide.


Top of the list came Los Angeles with 1087 authors, followed by Chicago (755) and New York City (681). Dublin came in seventh position on 409, with no Scottish city in the top 10.
Advertisement
Hide AdAdvertisement
Hide AdThe full country results are listed below: Top Countries for #StPatricksDay tweets (weighted by country population size):
1) Republic of Ireland
2) United States


3) Canada
4) Northern Ireland
5) England
6) Scotland
7) Ecuador
8) Wales
9) Netherlands
10) Australia
Top Countries Tweeting, unique authors
1) United States: 49958
2) Canada: 3690
3) England: 3152
4) Republic of Ireland: 1628
5) Australia: 569
6) Ecuador: 539
7) Netherlands: 421
8) Scotland: 317
9) Germany: 250
10) Morocco: 230
11) France: 224
12) Spain: 222
13) Italy: 208
14) Mexico: 201
15) South Africa: 175
16) Northern Ireland: 174
17) India: 161
18) Brazil: 146
19) United Arab Emirates: 114
20) New Zealand: 106
21) Wales: 100