Season ticket ad is a tough watch for Hibbies

Hibs-daft Dougray Scott is the fall guy

Actor and Hibs fan Dougray Scott. Picture: Craig Williamson/SNS

Football fans are prone to exaggeration but in the case of the new Hibs season ticket advert, the attempts by some supporters to register the level of their dismay are probably justified.

“Worse than losing 7-0 to Malmo”, “More embarrassing than fielding Rowan Vine” and, finally, the crème de la crème of insults, “I’d rather sit through the 2012 Scottish Cup final again”.

If you haven’t seen it yet, do try to catch it since it represents an interesting career move for Hollywood actor Dougray Scott, below, whose love for the Easter Road club clearly knows no bounds as he agrees to play the patsy in a skit starring, er, comedy double act the Malaprop Sisters.

Of course, the advert, just over two minutes long, has already done what it was designed to 
do and got people talking.

Whether it translates into a hike in season ticket sales – with Hibs fans already having demonstrated their loyalty in commendable fashion with a large take-up – remains to be seen.

A message from the Editor:

Thank you for reading this story on our website. While I have your attention, I also have an important request to make of you.

With the coronavirus lockdown having a major impact on many of our advertisers - and consequently the revenue we receive - we are more reliant than ever on you taking out a digital subscription.

Subscribe to scotsman.com and enjoy unlimited access to Scottish news and information online and on our app. With a digital subscription, you can read more than 5 articles, see fewer ads, enjoy faster load times, and get access to exclusive newsletters and content. Visit https://www.scotsman.com/subscriptions now to sign up.

Our journalism costs money and we rely on advertising, print and digital revenues to help to support them. By supporting us, we are able to support you in providing trusted, fact-checked content for this website.

Joy Yates

Editorial Director