Kilmarnock were raging their fans were not able to watch from afar as the team kicked off the season at Hibernian – and rightly so. It was a bonkers decision by Hibs not to make virtual tickets available.
The game wasn’t on Sky so this would have been permitted, but the club have chosen to only allow away supporters access to certain matches, and this wasn’t one of them.
Why? Judging by the anger over in Ayrshire, it would have brought them decent extra revenue. Imagine the number of virtual tickets Hibs could sell if Celtic or Rangers were visiting. Doubtless it would be a figure topping the 3,000-odd capacity of the away stand, but then I wouldn’t be surprised if they relax their rule for the Old Firm.
I know the phrase “football family” makes us groan after the summer-long infighting, but the blackout just seems mean.
A message from the Editor:
Thank you for reading this story on our website. While I have your attention, I also have an important request to make of you.
With the coronavirus lockdown having a major impact on many of our advertisers - and consequently the revenue we receive - we are more reliant than ever on you taking out a digital subscription.
Subscribe to scotsman.com and enjoy unlimited access to Scottish news and information online and on our app. With a digital subscription, you can read more than 5 articles, see fewer ads, enjoy faster load times, and get access to exclusive newsletters and content. Visit https://www.scotsman.com/subscriptions now to sign up.
Our journalism costs money and we rely on advertising, print and digital revenues to help to support them. By supporting us, we are able to support you in providing trusted, fact-checked content for this website.