SFA sign sponsorship deal with Carling

THE Scottish Football Association today announced a seven-figure, four-year sponsorship agreement with Carling.

Carling is the first brand to support a wide range of the Scottish FA's commercial activities, becoming the official beer of the Scotland national team and the Scottish Cup, and also the beer of choice at Hampden Park.

Carling invested more than 20million in Celtic and Rangers during a seven-year association with the clubs and was the founder sponsor of the Premier League in England and current sponsor of the Carling Cup.

George Peat, SFA President, said: "This is an original and exciting deal and the Scottish FA is delighted to be in partnership with Carling, which has been major supporters of Scottish football – and football throughout the UK – for a number of years.

"We are confident that the wide range of sponsorship opportunities made possible by this deal will enable the Scottish FA to engage with fans across the full spectrum of our responsibilities, with the national team and the Scottish Cup and also with our many events at the National Stadium."