The digital signage – including screens on the busy Clydeside Expressway and at other locations – declare Steven Gerrard’s side ‘the undisputed kings of Glasgow’ following their 55th title win confirmed ten days ago with others firing the quip ‘can you see us now?’
The phrase has previously been used by Rangers fans responding to their rival supporters’ dismissals with some even sending a plane overhead at Tannadice during Celtic’s match against Dundee United on the day the league title was won.
Boards also include the brand motto ‘better never stops’ and Castore co-founder Tom Beahon said: “At Castore we’re proud to partner with a huge club such as Rangers. These billboards allow us to demonstrate the pride we feel in playing our part in the team’s success, whilst introducing a little terrace spirit at the same time.”
The fashion and sportswear manufacturer has been Rangers’ kit partner for the past year and will launch a new champions edition kit for the final games of the season to mark the 55th title win. The new collection includes a limited edition shirt with a gold embroidered emblem and ‘55’ motif to be worn by the players before the end of the season.
Castore have also reported a surge in replica shirt sales since the league was won on March 7, sparking wild celebrations for the blue side of Glasgow.