Rangers branch out with new office in London

RANGERS have announced the opening of a club office in London with a view to expanding the international brand in overseas markets.

Misha Sher, currently business development director with global football business company Soccerex, will head up the new office from next week.

The newly-created post provides the club with a dedicated presence in the UK capital for the first time in its 140-year history.

Born in the Ukraine and educated in the USA, former youth footballer Misha has spent the last 12 years working in football in the UK, initially as a football magazine journalist before moving into football business with Soccerex.

In his role as global partnerships director, Misha will be responsible for growing the Rangers brand internationally and the development of new commercial opportunities and strategic partnerships overseas.

Ali Russell, chief operations officer at Rangers, said, “We are delighted to open Rangers first London office and welcome Misha to the Rangers family.

“He brings a wealth of international experience to Rangers and we are confident he will help the Club deliver its global ambitions. We are excited about the global opportunities that lie ahead.”

Sher said: “The club has supporters all around the world who are passionate about Rangers and I want to build on that – both in the regions where there is already significant brand presence such as North America and Australasia, as well as targeting regions with high growth potential such as Asia.

“Being based in London will allow me more flexibility when it comes to meeting with potential partners.”