Rangers announce Heineken partnership

Rangers have announced a partnership with Heineken. Picture: ChrisK

The drinks firm will become the club’s official beer and cider provider for Ibrox hospitality facilities, including its flagship Heineken beer.

Heineken has long been associated with the UEFA Champions League.

Rangers chief executive Graham Wallace said: “Rangers Football Club is delighted to announce a commercial deal with Heineken, one of the world’s premier brewers, and the latest in our growing portfolio of international partners.

“Heineken, like Rangers, is a massive global brand with a high profile in football given their sponsorship of the UEFA Champions League and this will undoubtedly benefit both parties.

“We are in the process of rebuilding this great club, and developing partnerships with world leading businesses such as Heineken demonstrate the progress we are making. We welcome them and their great brands to Ibrox, and look forward to working with them next season and beyond.”

John Gemmell, Trading Director for Heineken in Scotland added: “We’ll be working closely with the club to help build on hospitality guests’ match day experience, and to ensure that those who chose to enjoy a beer or cider will benefit from great choice and quality.

“We’ll also bring our knowledge and unrivalled track record in promoting the responsible enjoyment of our brands.”

Heineken joins Puma, 32Red, Coca Cola, Ladbroke, Powerade and M&H Logistics as the club’s major partners.