Marketing agency in the Frame for Scots' World Cup campaign

Glasgow-based creative marketing agency Frame has been signed up by the Scottish Football Association (SFA) ahead of the qualifying campaign for the 2018 World Cup in Russia.

Frame's Keli Mitchell with SFA commercial director Kenny Jamieson. Picture: Jeff Holmes

Following a competitive creative pitch, Frame won the contract to deliver a full marketing schedule aimed at promoting Scotland’s road to Russia in the build-up to and during the qualification campaign.

Frame has already delivered high-profile campaigns for a range of sporting clients including Celtic, the Lawn Tennis Association and Scottish Rugby.

Client services director Keli Mitchell, said: “This is the kind of brief creative agencies bite hands off for. Football, and particularly national team football, is such an emotive subject and never more so than when World Cups are involved.

“It was fun to pitch for and it will be even more fun to deliver. We’re absolutely delighted with the appointment and will put the full might of the agency into delivering a campaign that the whole country will buy in to.”

Kenny Jamieson, commercial director at the SFA, added: “As well as having a strong pedigree in sports marketing, we were struck by their passion, enthusiasm and insight into what makes the national team and the Scotland supporters so special.

“We believe they will help us create an interactive and enduring campaign – one that we are confident will end in with qualification in Russia.”

Scotland’s first qualifier on the road to Russia is away to Malta on 4 September, with the first home match at Hampden against Lithuania on 8 October.