IRN-BRU pie launched to mark start of SFL

Drinks giant IRN-BRU have collaborated with a renowned Scottish butcher to produce a unique pie to make the start of the SFL season.

The leading drinks manufacturer, which sponsors Scotland's lower leagues, has created a a limited edition pie infused with the fizzy drink's ginger sweet taste in partnership with world Pie champion, Maurice Irvine.

The pie will be available to purchase from Irvine's of Beith for this Saturday only.

The IRN-BRU pie was unveiled today by Martin Steele, IRN-BRU's Senior Brand Manager.

He said: "Football fans will know how well IRN-BRU goes with a pie, so it is great to be able to create an IRN-BRU pie as the new season is launching this weekend."

Martin was joined by SFL Chief Executive David Longmuir and Maurice to unveil the pie at the prestigious Beith bakers.

Maurice commented: "I am delighted to have worked with IRN-BRU on these pies for the start of the new SFL season. I always like to experiment with new ways of making pies to get the best possible results for our customers and this won't disappoint! I'm sure we'll have quite a few requests for the IRN-BRU pie this weekend."