Changing Room Chat: Brazil in rhythm for the World Cup

PICKING a World Cup slogan is the Fifa equivalent of Eurovision. From 26 versions proposed by six Brazil-based agencies (and no doubt at considerable expense) football’s governing body and organisers have unveiled the winning entry – “All in one rhythm” – as the slogan of the 2014 World Cup. Fifa Secretary General Jerome Valcke said the slogan “will unite fans in Brazil and abroad, around a colourful and vibrant celebration set to a uniquely Brazilian rhythm.” The slogan in Portuguese is “Juntos num so ritmo.”