The club were marking the anniversary of their first ever major trophy – a 1892 triumph in a Scottish Cup final replay over Queen’s Park.
The tweet and the accompanying article heralded the first of 110 major trophies secured for the Parkhead side, though supporters turned on the tribute when they noticed the post’s sponsorship, which came from BPO Collectors, the UK’s No.1 debt recovery specialists.
Considering Celtic’s founding principles were built around alleviating poverty in the east end of Glasgow, this didn’t go over too well with fans on Twitter who replied with concerns about the advertisement.
User @BenTheTim responded: “A football club will be formed for the maintenance of dinner tables for the children and the unemployed, and if they don’t pay we’ll send the UK’s number one debt collectors after them.”
Another (@KierenLaverty) sent his response to the club’s supporter liaison officer, asking: “Surely we shouldn't be associating ourselves with debt collectors considering our founding values and continuous support for those growing up in deprivation? Another example of how the @CelticFC board are out of touch with its fan base.”
John Paul Taylor, the club’s SLO, explained that the advertisement was an unfortunate error having been sold by a third party firm.
He said: “For clarity on earlier tweet as part of follow up, been advised we have an excluded list of businesses of which this was one, tweet was removed as soon as it was highlighted, it was an error and won't happen again.”