Coatbridge side Albion hope the ‘Pay What You Can’ scheme will boost supporter numbers and help fund the refurbishment of Cliftonhill Stadium.
Last season the Scottish League Two team charged £140 for a season pass - now they are asking for a minimum of £10 to cover administration costs.
It follows the “overwhelming success” of a pilot in January when Rovers asked cash-strapped fans to pay only what they saw fit for a game against Montrose.
English teams Brentford and Mansfield have previously boosted attendances through a similar scheme.
Rovers chairman John Devlin said: “Obviously we’re hoping people pay a bit more than £10 and they pay what they can afford, but we’re grateful for any donations provided to us.
“It’s a fantastic offer and the objective for us is to increase our home support as we set out to refurbish the infrastructure round about Cliftonhill.
“We are very keen to attract more people along to watch Albion Rovers and I’m also of the opinion that Scottish football is over-priced at this level and we are trying to redress that now.
“I would fully expect our normal season ticket-holders to pay there or thereabouts what they normally pay. Why wouldn’t they? It’s their club and they want to see it grow and prosper. Investing in it is one way to see the club move forward.
“We’re going to get a mixed bag but we think it’s a risk absolutely worth taking.”
Rovers hope to reopen a disused terrace at Cliftonhill and potentially double the number of match-goers if the initiative is successful.
Devlin said: “As a club we are keen to retain standing areas and there’s a large terracing that has been closed for the best part of 10 years.
“We are keen to reopen that, double our capacity and allow us to play more games here.”
A club spokesman said: “The Rovers board hope the initiative will be received in the true spirit it is intended and people will be fair and honest in their evaluation of what is affordable and realistic.”