SEAT, Skoda and CUPRA launch new multi-franchise dealership in Dundee as John Clark Motors
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John Clark Motor Group has announced the grand opening of its cutting-edge multi-franchise dealership at Broomhill Road, Dundee. This newly redeveloped site will be home to John Clark SEAT, Skoda, CUPRA, and an extensive selection of approved used vehicles. Designed with industry-leading customer experience in mind, the facility sets a new benchmark in automotive retail and aftersales services.
Strategically positioned opposite the John Clark Volvo & MINI dealerships, this location is the first within the Volkswagen UK network to introduce an innovative multi-brand retail concept. The dealership features four distinct showrooms dedicated to John Clark SEAT, John Clark Skoda, John Clark CUPRA, and an Approved Used showroom. Customers can also enjoy a unique relaxation space, “The Street,” complete with cloud lighting, lush greenery, a dedicated café, and a children’s play area.
The dealership will showcase over 60 new vehicles across its showroom floors, featuring the latest models from SEAT, Skoda, and CUPRA. The retail space offers a boutique-inspired atmosphere, complemented by five coffee areas, a staffed café, and two dedicated customer handover rooms to ensure a seamless and memorable vehicle collection experience.
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Beyond new car sales, the site boasts a vast outdoor display featuring more than 200 Approved Used models, providing customers with an extensive selection including commercial vehicles. The state-of-the-art workshop is equipped with 25 service bays, including dedicated MOT and express-fit tyre bays, all fitted with the latest automotive technology.
With 79 dedicated parking spaces, visiting the dealership is now more convenient than ever. Upon arrival, customers will be welcomed by friendly reception staff before exploring the premium retail environment.
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Chris Clark, Group Managing Director of John Clark Motor Group, said: “This project represents a significant investment for our group, reflecting the strong performance of the SEAT, Skoda, and CUPRA brands in recent years. Every aspect of the design was carefully considered to create a workplace our colleagues can be proud of while exceeding customer expectations with the dealership of the future.”
Al Edwards, Divisional Managing Director, added: “This marks an incredibly exciting milestone for our team at Broomhill Road. Working in a facility of this calibre is a privilege, and we look forward to welcoming customers into this new retail space. The ample parking, modern breakout areas, and premium showroom design provide the perfect foundation for delivering outstanding customer experiences.”
Specialist Cars Rebranded as John Clark
John Clark Motor Group is also excited to announce the rebranding of its Specialist Cars dealerships, which will now operate under the John Clark name. This transition marks a new era for the group’s Volkswagen, SEAT, Skoda, CUPRA, Renault, Dacia, Nissan, and Alpine dealerships, further strengthening their association with the trusted John Clark brand known for exceptional customer service.
The rebranding process will be completed across all Specialist Cars dealerships in Aberdeen, Dundee, and Perth by early March, with Volkswagen Fife set to transition at a later date.
Rebranding to John Clark aligns us with the values and reputation that have defined our group for years. While our name is evolving, our dedication to delivering outstanding service remains steadfast. We look forward to continuing to serve our customers with renewed commitment.
About John Clark Motor Group
John Clark Motor Group is a family-owned automotive business with a strong presence across Scotland, representing 17 leading automotive brands. Renowned for its dedication to customer satisfaction and industry expertise, the group remains at the forefront of vehicle sales and aftercare services.