Argos is to introduce the £3.95 same-day delivery service across the UK – even in the Highlands and Islands which has long been a battleground over high delivery charges.
Many companies charge extra to deliver to the Highlands and Islands, sparking a campaign by local residents and politicians.
Argos has recruited 3,300 new delivery drivers who will be based at local stores around the UK. Its most northerly store is in Wick, Caithness.
Bryan Roberts, senior vice-president and knowledge officer at Kantar Retail, said: “Delivery has emerged as one of the key battlegrounds for UK retailers, to allow customers to shop how and when they want on the same day.”