A recent survey by accomodation booking company LateRooms.co.uk looked at the number of rooms booked across Scotland to find out the location of the country’s best-selling hotel rooms.
The seaside town of Anstruther in Fife experienced a 166 per cent surge in visitor numbers, beating the spectacular figures posted by similar towns Treaddur Bay, Anglesey at 114 per cent and South Hayling in Hampshire, up by 136%.
With the ever popular Edinburgh Fringe drawing thousands of visitors each year, it is no surprise that the capital remains one of the most popular places in the UK to visit.
The study also found Edinburgh to be the UK’s most expensive destination to visit during August, with rooms costing on average £20 a night more than London.
Visitors faced a 75 per cent increase on accomodation costs compared to January - typically the cheapest time of the year to visit.
Western neighbour Glasgow finished behind in sixth place, with Liverpool splitting the two. Visitors’ favourite London is still at the head of a league table which has seen little change to the running order since 2011.
Of the top ten most popular UK destinations within the last two months, six of these have been northern towns or cities. But not all of the country’s most popular destinations have been so predictable, with Brits showing an interest in unusual coastal and countryside retreats.
Andrea Tarpey, spokesperson for LateRooms.com said: “As we’d expect, people seem to be mixing it up in terms of where they like to travel to, depending on what sort of a break they’ve opted for – whether it’s a seaside getaway with the kids, a city trip with friends or maybe a romantic escape to the country.
“We’ve seen hotels in locations not traditionally associated with a summer holiday do very well too.”
For those looking outwith British shores, Amsterdam was found to be the most popular European destination. For the second year in a row, Dubai received the accolade of most popular holiday location outside of Europe, closely followed by Bangkok in third.