Perth-based marketing agency Volpa brings city peer Fraktul into the fold

Two Perth-based marketing agencies have joined forces in a move that will increase the range of services on offer.

Fraktuls Stephen Gorton and Tricia Fox, MD of Volpa. Picture: Graeme Hart

Volpa and Fraktul have come together under a partnership that sees the former’s team boosted by the “strategic marketing expertise” of Fraktul’s founder and managing director, Stephen Gorton. It promises to bring a stronger business-to-business (B2B) focus to the enlarged practice.

With more than 20 years’ marketing experience, including senior marketing roles at Kier Construction, Halcrow and Millard Consulting, Gorton is a chartered marketer who founded Fraktul in 2009.

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In 2014 he was responsible for the rebranding of recycling outfit Binn Group, and has provided marketing since which has helped to increase turnover from £10 million to £16m.

Gorton will take up the senior management role of account director at Volpa and will continue to service Fraktul’s client base which numbers more than 100.

He said: “I’m pleased and excited to be joining the Volpa team. There is a really good complementary fit with clients who will benefit from being part of Volpa.”

Tricia Fox, founder and managing director of Volpa, said: “I am especially pleased to be welcoming Stephen at a time when Volpa is expanding its horizons.

“He brings with him a wealth of experience and expertise, specifically in the B2B marketing arena, and I look forward to working with him to develop and grow the businesses of our combined portfolio of clients.”

The move to bring Fraktul into the fold is the latest in a series of senior appointments for the agency. Former head of marketing at Crieff Hydro, Sarah Brown, has recently joined the firm as a senior account manager. That followed the appointment of Emma Davies as senior account manager.