Twitter is changing its rules on giving out blue ticks - and some accounts could lose theirs

Twitter has announced it is relaunching its verification process next year, with the new rules affecting how blue ticks will be given to accounts.

The company has revealed the revamp to the process could see some accounts lose their blue tick icon, with the badge to be removed from inactive and incomplete accounts.

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Twitter is now looking for user feedback to help shape its policy on which accounts should receive the blue tick.

Six types of account

Under the new proposed rules, Twitter will look to verify six main types of account. These include:

Those aligned with governmentCompanies, brands and non-profit organisationsNewsEntertainmentSportsActivists, organisers and other “influential individuals’

In a Twitter blog post, the company said: "We recognise that there are many verified accounts on Twitter who should not be.

“We plan to start by automatically removing badges from accounts that are inactive or have incomplete profiles to help streamline our work and to expand this to include additional types of accounts over the course of 2021."

Removing blue ticks

The blog post also highlights that there is currently a number of verified accounts on the platform that should not be, and they plan to start automatically removing badges from accounts over the course of 2021.

The platform paused its public verification programme in 2017 when Chief Executive Jack Dorsey said the process was “broken”.

The new process aims to continue the social media app’s search for greater transparency on the platform.

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In the post, Twitter added: “The blue verified badge isn’t the only way we are planning to distinguish accounts on Twitter.

“Heading into 2021, we’re committed to giving people more ways to identify themselves, such as new account types and labels. We’ll share more in the coming weeks. This is just the beginning of what we have planned for 2021.”


Twitter is now asking for users to take a survey on its policy before 8 December, but if users would prefer to Twitter their feedback, they can use the hashtag #VerificationFeedback.

The public feedback will run until 8 December, with the goal of introducing the final policy of verification by 17 December 2020.

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