"You're fired!"
Soon our screens will be full of highlights and lowlights as social media works itself into a frenzy as the latest series of BBC hit reality show The Apprentice is almost upon us.
Sound-bites from the contestants are never far from the trending sections of X and Instagram, often for cringe-inducing moments.
Series 18 of Lord Alan Sugar's business-based reality TV show is due to air on BBC One and BBCiPlayer from Thursday, February 1.
It sees "business" people compete against one another in a series of challenges, hoping to be ‘hired’ by business magnate Lord Sugar.
Say hello to the brand-new contestants of The Apprentice 2024 - we're sure you're itching to see more of them on TV and socials in the coming weeks:
Sound-bites from the contestants are never far from the trending sections of X and Instagram, often for cringe-inducing moments.
![Jack Davies is recruitment director from Bristol.](https://www.thestar.co.uk/jpim-static/image/2024/01/23/11/17/Hero%20Image%20%284%29.jpg?crop=3:2&width=800)
![Maura Rath is the owner of a yoga company from Wexford, Ireland.](https://www.thestar.co.uk/jpim-static/image/2024/01/23/11/40/Hero%20Image%20%285%29.jpg?crop=3:2&width=800)
![Noor Bouziane is the owner of a jewellery company from Liverpool.](https://www.thestar.co.uk/jpim-static/image/2024/01/23/11/27/Hero%20Image%20%286%29.jpg?crop=3:2&width=800)
![Oliver Medforth is a sales executive from Yorkshire.](https://www.thestar.co.uk/jpim-static/image/2024/01/23/11/03/Hero%20Image%20%287%29.jpg?crop=3:2&width=800)