X factor's Matt Cardle holds of Rihanna to start year in winning style

X FACTOR champion Matt Cardle started the new year the way he ended 2010 - sitting on top of the charts.

He held off Rihanna's What's My Name to take the top slot for the third week running with his cover of Scottish rock act Biffy Clyro's When We Collide.

But he fell just short of achieving the biggest-selling single of the year. That honour went to Eminem's Love The Way You Are, a song featuring R'n'B star Rihanna.

The rapper's top-seller was snapped up by 854,000 people during 2010. Cardle managed to sell 815,000 copies of his hit single.

In the album charts, Rihanna's Loud crept up from second position to start 2011 at the top.