Euro 2012 ad ‘humiliating’

Ukraine’s foreign ministry has protested against a Dutch television advert that advises women to keep their husbands from attending the Euro 2012 football championship in June because they are likely to be seduced by Ukraine’s beautiful women.

In the clip, the Netherlands Energy Company offers a free beer tap to new customers. implying they would be more likely to watch the games at home if they could tap their own beer.

An internet search of “Ukrainian woman” shown in the clip yields photos of women in erotic poses. A foreign ministry spokesman said the ad was “humiliating and discriminatory”.