Woollen Mill throws its hat into the ring

EDINBURGH Woollen Mill is among a handful of frontrunners bidding to take over the women's fashion chain Jane Norman, which collapsed yesterday after 60 years on the high street.

By The Newsroom

Published 27th Jun 2011, 12:48 BST

Updated 28th Jun 2011, 13:26 BST

The privately-owned knitwear chain is said to be in advanced talks to acquire Jane Norman, which went into administration putting 1,600 jobs at risk.

Debenhams and Aurora Fashions, which owns Oasis, Coast and Warehouse, are also thought to be interested in buying all or parts of the chain.

Commentators have said Edinburgh Woollen Mill's bid has come as a surprise, as it targets men and women aged 45 and over, while Jane Norman targets customers aged 16 to 25.

However, the firm has a history of acquiring failing retailers and turning their fortunes around.