UK to the four in 'most admired' league
The United States stayed top, with Germany second, France third, the UK fourth and Japan fifth in the 50-nation list. The Anholt-GfK Roper Nation Brands Index was compiled from the views of 20,000 adults from 20 countries.
VisitBritain chief executive Sandie Dawe said: "This result is a testament to the enduring appeal of Britain. With more governments recognising tourism as a driver of growth and ramping up their international marketing, it is striking that our ratings are remaining steady."