TV adverts ruled too loud

EIGHT TV adverts shown during an episode of Sherlock Holmes were too loud.

By The Newsroom

Published 17th Feb 2010, 09:01 BST

Updated 17th Feb 2010, 11:03 BST

The Advertising Standards Authority said the slots on ITV3 were "excessively strident" and breached the sound levels code. It followed a complaint from a viewer that the adverts were excessively noisy compared to the surrounding programme material.