Tesco slammed for '˜sexist' trolley safety instructions
Shoppers accused the store of “everyday sexism” over instructions which only show women shopping with their child.
The trolleys show two pictures of a silhouette figure wearing a dress while two younger children are in an “unsafe” position.
The second graphic shows the correct way for a child to be positioned on the trolley, again with the silhouetted figure wearing a dress.
“Tesco, is it only women who do the food shopping and look after the kids?” She wrote.
Samantha Rennie, executive director at equality group the Rosa UK Fund for Women and Girls, said: “The idea that shopping trolleys should be gendered in any way seems ridiculous.
“It’s a seemingly small factor that plays a role in reinforcing stereotypical ideas of the woman being responsible for the weekly food shop.” And Matt O’Connor, of campaign group Fathers4Justice, said: “Tesco needs to stop this gender apartheid.”
However, not everyone was so quick to condemn the store. Several Twitter users rushed to the defence of Tesco.
One user wrote: “Anyone offended by the gendering on a #Tesco trolley needs to have a long hard look at themselves and stop being offended by absolutely everything.”
Another tweeted: “Seriously, people are complaining about a shopping trolley because it shows an image of a woman pushing a baby in it? Some people need to grow up. There are more important things going on in the world #Tesco #TrolleyGate”
In response Tesco said they are planning on introducing trolleys featuring gender neutral images with more than 20,000 trolleys already changed.
A Tesco spokesperson said: “Everyone’s welcome at Tesco, which is why we’ve been changing the icons on our trolleys to use a new, gender-neutral design. “The new design is already on over 20,000 trolleys and will feature on all new trolleys in the future.”
This article first appeared on our sister site, iNews.