Tesco rapped for sausages advert

TESCO has been criticised by the advertising watchdog for “misleading” consumers about how pigs used for its Butcher’s Choice sausages are reared.

The TV advert, broadcast in May, said: “Why not try specially selected, British-farmed, expertly produced, deliciously fresh butcher’s choice bangers on your barbie? Quality and freshness at Tesco…” The advert showed pigs roaming in a field, in a hay barn and walking down a lane with a farmer.

Four people out of nine who complained said the advert was misleading because they believed the meat used for the sausages came from pigs that were bred and reared indoors.