Strange fruit is berry confusing hybrid

A NEW berry which looks like a white strawberry but tastes like a pineapple goes on sale today.

The pineberry is white and covered in red pips and has the same genetic make-up as the common strawberry but with a flavour and smell closer to that of the pineapple, according to the supermarket, Waitrose.

The supermarket will sell pineberries in 45 stores across the UK.