Special K advert didn’t count milk

An ADVERT for the breakfast cereal Special K has been banned after it was found to mislead about the number of calories in a typical bowl.

By The Newsroom

Published 5th Jul 2012, 03:05 BST

Kellogg’s was rapped by the Advertising Standards Authority because the advert boasted that a bowl of Special K contained just 114 calories – but failed to account for those in the milk.