Iceland and Iceland at a stalemate over trademark dispute

The supermarket Iceland claims that the Icelandic government is 'not willing to hold any serious discussion' to reach agreement in a trademark dispute.

The cold war continues between the supermarket and the Icelandic government. Picture: PA
The cold war continues between the supermarket and the Icelandic government. Picture: PA

The country has launched legal action against the chain, claiming it prevents the nation’s firms from describing their products as Icelandic.

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Iceland Foods owns the European trademark for using the name Iceland.

The company sent a delegation to the capital Reykjavik on Friday but no agreement was reached.

“[The talks] got nowhere because it rapidly became clear that the Icelandic authorities have no interest in reaching a compromise,” said chief executive Malcolm Walker, adding: “We have no real idea why this has suddenly become such a major problem.”