The future is not Orange

The Orange Prize for Fiction is looking for a new name and a new sponsor after the phone company announced it was stopping its support.

The Orange Prize for Fiction is looking for a new name and a new sponsor after the phone company announced it was stopping its support.

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This year’s prize, presented at the end of May, will be the last time the award for the best novel written in English by a woman bears the company’s name.

A statement from Orange said it had “taken the decision to position film as central to its partnership activity in 2013”.

Previous winners include Zadie Smith and Lionel Shriver.