The future is not Orange

The Orange Prize for Fiction is looking for a new name and a new sponsor after the phone company announced it was stopping its support.

This year’s prize, presented at the end of May, will be the last time the award for the best novel written in English by a woman bears the company’s name.

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A statement from Orange said it had “taken the decision to position film as central to its partnership activity in 2013”.

Previous winners include Zadie Smith and Lionel Shriver.