Big brands urged to help cut litter

COMPANIES behind some of the best-known brands are being urged to do more to prevent littering following a survey of rubbish picked up across Britain.

An analysis of 7,796 items of litter has shown Coca-Cola is the single most littered brand, accounting for 4.9 per cent, followed by Walkers Crisps at 4.1 per cent and McDonald's at 3.4 per cent.

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