THE world's oldest soap, The Archers, may be used as a lure to convert radio listeners to digital, it was claimed yesterday.
By The Newsroom
Published 21st May 2010, 00:09 BST
Updated 21st May 2010, 00:28 BST
BBC chiefs are said to be considering giving fans a first airing a day early of each episode on Radio 4's sister station BBC7, according to trade magazine Broadcast.